December 2022 PDDM Exam Dumps

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Exam Code: PDDM Practice test 2022 by Killexams.com team
PDDM Professional Diploma in Digital Marketing

This comprehensive digital marketing course, delivered 100% online, teaches key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and much more.

How is digital marketing defined in the current market? Whats the best way to get in front of potential customers? How can you create a campaign that combines the best of traditional and digital marketing? How do you distinguish from inbound and outbound marketing?

In this module, youll master the fundamentals. You will learn how to navigate the buyers journey. And you will acquire actionable, practical information.

- Principles of Digital Marketing
- Developing Objectives
- Connecting with the Customer
- Digital Research
- Cultural Research

Digital media is fascinating and powerful because its super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do.
This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

- Content Marketing Concepts and Strategy
- Developing a Content Marketing Plan
- Publishing and Distributing Content
- Using Content Research to Find Opportunities
- Creating and Curating Content
- Metrics and Performance

Search Engine Optimization (SEO)
Module Info & Overview
You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like.

- SEO Fundamentals
- Keywords and SEO Content Plan
- Measuring SEO Performance
- Aligning SEO and Business Objectives
- Optimize Organic Search Ranking

Display and Video Advertising
Module Info & Overview
YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where its at.

- Fundamentals of Display and Video Advertising
- Google Display Network and Video Ad Formats
- Creating and Managing a YouTube Channel
- Creating Display and Video Campaigns
- Targeting Display and Video Campaigns
- Measurement and Optimization

Website Optimization
Module Info & Overview
What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, lets get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

- Web Design and Website Optimization
- Design Principles and Website Copy
- Publishing a Basic Website
- User-Centered Design and Website Optimization
- Website Metrics and Developing Insight

Digital Marketing Strategy
Module Info & Overview
We deliver you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. Thats why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

- Digital Strategy Fundamentals
- Setting Strategy Objectives and KPIs
- Digital Strategy Research
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy

Digital Marketing Institute courses are white hot, created with insight from those who are already out there doing it. We bring you expert thought and practice. Were about getting you in the game. But its a game of perpetual motion, ever-changing, always new. So we are also about keeping you in the game. Right from the moment you sign up for a course, you also become a DMI Power Member which means you get access to our Continuing Professional Development (CPD). Learn and upskill as your needs and ambitions change. Stay tuned into the hive mind of new insight. Stay connected to the industrys best opportunities.
Stay relevant.
DMI Certification is not just recognized all over the globe – its setting the global standard. It also helps that we have Certified more professionals to a single digital marketing standard than any other certification body. We know what were doing - and key industry players know that we know what were doing too.
And it works. Fact is 95% of our Certified Members are currently employed and 81% were promoted after earning their Certification

Because it helps you look better, travel better and play the long game. Once upon a time digital marketing was a wild space, filled with great innovative people and some who simply talked a good game. But now, weve built a Certification Framework which helps real skills get recognized and rewarded. Its meaningful and its working. Bluechip global brands, innovators, training companies and even universities in over 90 countries recognise and use Digital Marketing Institutes Certification Framework.

Your DMI Certification:
Ɉ Gives you the skills you need to speak loud and clear to the right audiences Ɉ Tells the world what you know and what you can do - your DMI Certification acts like a magic key.
Doors open Ɉ Means you travel well between different opportunities and countries. Its your oyster Ɉ Aligns with other qualification frameworks across the globe. Take that ball and run with it Ɉ Gives you powers you may not yet even understand, yet whose awesome potential will reveal itself in new and startling ways throughout your career

Principles of Digital Marketing
↗ Inbound and Outbound Strategies
↗ Digital Media Examples
↗ Traditional vs. Digital Marketing
↗ Principles of DMIs 3i Methodology
↗ Digital Channels
Developing Objectives
↗ SMART Objectives
Digital Research
↗ Audience Research
↗ Social Listening Platforms
↗ Social Listening and Audience Research Tools
Cultural Research
↗ Competitive Research Platforms and Tools
↗ Industry Trend Research
↗ Digital Research
Connecting with the Customer
↗ The Buyers Journey
↗ Five Marketing Functions
↗ 360 Digital Marketing Campaign
↗ Marketing Functions and Buyer Journey Stages
↗ Digital Marketing Concepts, Principles, Procedures and Tools

Content Marketing Concepts and Strategy
↗ Benefits of Content Marketing
↗ Qualities of Effective Content
↗ Types of Content
↗ Content Alignment with the Buyers Journey
↗ Community Management
↗ Content Marketing Strategy
Using Content Research to Find Opportunities
↗ Social Listening
↗ Competitor Content Analysis
↗ Content Audit
Developing a Content Marketing Plan
↗ Content Marketing Goals
↗ Content/Business Goal Alignment
↗ Customer Personas
↗ Content Topics
↗ Content Calendar
↗ Content Management Systems
Creating and Curating Content
↗ Content Stakeholders
↗ Content Types and Formats
↗ Content Tools
↗ Content Creation and Curation
↗ Content Creation Best Practice
↗ Brand Components
↗ Content Personalization
Publishing and Distributing Content
↗ Content Platforms
↗ Benefits and Challenges of Content Seeding
↗ Content Scheduling Techniques and Tools
↗ Content Promotion Strategies
Metrics and Performance
↗ Content Marketing ROI
↗ Content Marketing Metrics
↗ Metrics and Content Marketing Strategy

Key Social Platforms for Digital Marketing
↗ Benefits of Social Media Marketing
↗ Social Media Marketer Responsibilities
↗ The Buyers Journey Stages
↗ Influential Social Media Platforms
↗ Key Terminology
Setting up a Social Media Experience for a Business
↗ Best Social Media Account Practices
↗ Facebook for a Business
↗ Twitter for a Business
↗ LinkedIn for a Business
↗ Instagram for a Business
↗ Snapchat for a Business
Growing and Engaging an Audience
↗ Community Techniques and Best Practices
↗ Content Sharing Best Practices
↗ Sharing Stories Best Practices
↗ Video Content Best Practices
↗ Hashtag Usage Best Practices
↗ Twitter Content Best Practices
↗ LinkedIn Content Best Practices
↗ Instagram Content Best Practices
↗ Snapchat Content Best Practices
Creating and Optimizing Social Media Campaigns
↗ Campaign Set-up
↗ Facebook and Instagram Business Manager
↗ Twitter Ads Manager
↗ LinkedIn Campaign Manager
↗ Snapchat Ad Manager
Developing Data-Driven Audience and Campaign Insights
↗ Campaign Tools Analysis
↗ Facebook Tools and Analytics
↗ Twitter Tools and Analytics
↗ LinkedIn Tools and Analytics
↗ Instagram Tools and Analytics
↗ Snapchat Analytics and Campaigns

SEO Fundamentals
↗ Paid and Organic Search
↗ Key SEO Components
↗ Search Engine Introduction
↗ Common Search Query Types
↗ SERP (Search Engine Results Pages) Components
Aligning SEO and Business Objectives
↗ SEO Objective Types
↗ Create and Implement SEO Objectives
Keywords and SEO Content Plan
↗ Keyword Research Benefits
↗ Short and Long Tail Keywords
↗ Conduct Keyword Research
↗ Convert Keywords into SEO Content
Optimize Organic Search Ranking
↗ Technical Components for Visibility
↗ On-page Optimization
↗ Off-page Optimization
↗ SEO Audit
Measuring SEO Performance
↗ Traffic Sources
↗ SEO Metric Types
↗ Success Measurement

Fundamentals of Paid Search
↗ Paid vs. Organic Search
↗ Customer Use of Search Engines
↗ Paid Search Benefits
↗ Elements of Paid Search Campaigns
↗ Paid Search Campaign Creation with Google Ads
↗ Google Ads Manager Account vs. Child Account
↗ Google Ads Best Practice
↗ Google Ads Account Elements
↗ Paid Search and SEO Keyword Research
↗ Google Ads and Paid Search Campaigns
Search Campaign Management
↗ Advertising Budget Management
↗ Google Ads Bidding
↗ Google Ads Bid Simulator Tool
↗ Optimize Paid Search Campaigns
↗ Google Ads Editor
Paid Search Campaign Measurement
↗ Paid Search KPIs
↗ Conversion Tracking
↗ Success Metrics
↗ Google Analytics Measurement
↗ Google Analytics and Search Console Reporting

Fundamentals of Display and Video Advertising
↗ Key Concepts, Benefits and Value
↗ Key Advertising Platforms
↗ Advertising Buying Mechanisms
↗ Strategy Objectives
Creating and Managing a YouTube Channel
↗ YouTube Channel Setup
↗ Video Best Practices
↗ Content Management Best Practices
↗ YouTube Analytics and Reporting
Google Display Network and Video Ad Formats
↗ Google Display Network Campaign Types
↗ Ad Formats and Sizes
Creating Display and Video Campaigns
↗ Google Ads Display Ad Campaign
↗ Responsive and Non-responsive Ads
↗ YouTube Channel and Google Ads Linking
↗ Standard Video Ad Campaigns
↗ YouTube Ads
Targeting Display and Video Campaigns
↗ Targeting Types
↗ Audience Targeting
↗ Contextual Targeting
↗ Advanced Google Ads Features
↗ Configure Ad Exclusions
↗ Remarketing Options
↗ Bidding Strategy
Measurement and Optimization
↗ Key Display Campaign Metrics
↗ Video Campaign Metrics
↗ Performance Analysis of Display Campaigns
↗ Performance Analysis of Video Campaigns
↗ Impact Performance Analysis
↗ Campaign Optimization

Email Marketing Fundamentals
↗ Key Concepts
↗ Inbound Email Marketing
↗ Legislation and Regulations e.g. Permissions
and Data Protection
Tools and Strategy
↗ Key Strategy Principles
↗ Email Service Providers
↗ Recipient Sources
↗ Contact Databases
Email Design
↗ Email Writing and Design
↗ The Buyers Journey Alignment
↗ Subject Lines
↗ Copy Essentials
↗ Design Best Practices
↗ Call-to-Actions (CTAs)
↗ Image Best Practices
Creating an Effective Email Campaign
↗ Email Campaign Creation
↗ Delivery Factors
↗ Delivery and Placement Challenges
↗ Campaign Management Best Practices
Testing and Optimizing an Email Campaign
↗ Test Components
↗ A/B Testing
↗ Key Campaign Measurement Metrics
↗ Optimize Open and Click Through Rates
↗ Mobile Optimization
↗ Bounce Rates and Unsubscribes
Marketing Automation
↗ Benefits of Automation Tools
↗ Key Process Building Blocks


Web Design and Website Optimization
↗ Website Optimization and SEO
↗ Optimization and Digital Marketing Strategy
↗ Design, Construction, Maintenance and
Optimization in a Marketing Context
↗ Key Components of Web Design
Publishing a Basic Website
↗ Website Hosting Options
↗ WordPress.org Setup
↗ WordPress Themes
Design Principles and Website Copy
↗ Web Design Principles
↗ Mobile-First Design and SEO
↗ Copy Best Practice
↗ A/B Best Practice Testing
User-Centered Design and Website Optimization
↗ UX and UI Design, Benefits and Principles
↗ UX Assessment
↗ User Experience Improvement and UserCentered Design Methods
↗ Key Optimization Performance Factors
Website Metrics and Developing Insight
↗ Website Monitoring
↗ Evaluation Tools
↗ Implement Monitoring and Optimization Best
Practice

Web Analytics Fundamentals
↗ Insight Types for Digital Marketers
↗ Analytics Tools for Data Collection,
Measurement and Analysis
↗ Google Analytics Benefits and Limitations
↗ Analytics Reporting Terminology
↗ Legal Requirements, Responsibilities and Best
Practice
Creating and Configuring a Google Analytics
Account
↗ Account Setup
↗ Tracking Code Installment
↗ Key Settings and Navigational Functions
↗ Account Settings and Filters
↗ Benefits and Risks of Sharing Access
↗ Linking Google Analytics and Other Tools
Setting Goals with Google Analytics
↗ Setup Goals
↗ Match Website Activity to Goals
↗ Use Goal Funnels to Analyze Customer
Conversion Journey
Monitoring Campaigns with Google Analytics
Reports
↗ Campaign Types
↗ Audience, Acquisition, Google Ads, Behavior,
Events and Conversion Reports
↗ Multichannel Funnels Reporting
Analyzing and Recording Google Analytics Data
↗ Track Traffic Changes in Real-Time
↗ Custom reporting, Annotations and Custom
Segments
↗ Standardized Data Process

Digital Strategy Fundamentals
↗ Core Digital Marketing Strategy Components
↗ Strategy Purpose
↗ Strategy for plan communication
↗ Digital Marketing and Digital Media
↗ Resource Mapping
↗ Budget Planning
↗ ROI and Success Metrics
Setting Strategy Objectives and KPIs
↗ Common Business Objectives and Campaign
Expectations
↗ Identify and Distinguish KPIs
↗ Past Performance and Industry Benchmarks for
Forecasting
↗ Regular Performance Reviews
Digital Strategy Research
↗ Key Research Activities
↗ Research Mapping
↗ Strong Research vs. Potentially False Reports
↗ Owned, Accessed and Desk Research
↗ Audit Factors
↗ Audience and Competitor Research
↗ Social Listening Study
↗ Creative vs. Media Brief
Developing a Creative Strategy
↗ Key Creative Strategy Ingredients
↗ Maximize and Repurpose Creative Output
↗ Content Strategy Elements
↗ Creative Format Specifications
Executing a Digital Marketing Strategy
↗ Strategy Objectives
↗ Optimize Channel and Budget Mix
↗ Media Planning for Paid Channels
↗ Key Campaign Components
Communicating a Digital Marketing Strategy
↗ Stakeholder Communication Tools
↗ Digital Marketing Strategy Best Practice

Professional Diploma in Digital Marketing
DMI Professional testing
Killexams : DMI Professional testing - BingNews https://killexams.com/pass4sure/exam-detail/PDDM Search results Killexams : DMI Professional testing - BingNews https://killexams.com/pass4sure/exam-detail/PDDM https://killexams.com/exam_list/DMI Killexams : Depression Test

At times everybody gets down in the dumps, but if life is consistently getting you down and your lows are making it hard to function, you may be depressed. Find out whether your slump is critical with this depression test. This assessment is designed to determine whether you presently have, or are at risk for developing a depressive disorder, along with assessing whether your mindset makes you more prone to depression. Examine the following statements and indicate how well it describes you or how often you feel that way.

After finishing this test you will receive a FREE snapshot report with a summary evaluation and graph. You will then have the option to purchase the full results for $4.95

This test is intended for informational and entertainment purposes only. It is not a substitute for professional diagnosis or for the treatment of any health condition. If you would like to seek the advice of a licensed mental health professional you can search Psychology Today's directory here.

Fri, 03 Mar 2017 04:42:00 -0600 en-US text/html https://www.psychologytoday.com/us/tests/health/depression-test
Killexams : Performance Testing Should Focus on Trends

Performance testing starts by setting a baseline and defining the metrics to track together with the development team. Nikolay Avramov advises executing performance tests and comparing the results frequently during development to spot degrading performance as soon as possible.

Avramov, an automation lead at Automate The Planet, spoke about performance testing at QA Challenge Accepted 2022

One of the common approaches that Avramov is seeing is to develop a product, do functional testing on it, pass it through user acceptance, and then check if it works "fine" under the expected loads. By starting to test at the end of the development process, we are missing out on opportunities to get more information we could use, Avramov stated.

According to Avramov, having a trend of results over time is crucial for performance testing:

Performance testing should be planned before and executed during development. Knowing the types of performance tests that need to be developed, the team should identify metrics to track over the course of the project and define a baseline for their system. Over the course of development there is always a way to measure the product.

During a project, bottlenecks could be chained together and become harder and harder to fix. And even if we do, this could introduce regression issues all over the system, Avramov mentioned.

Each application has its limits and specifics, Avramov said. According to him, the first goal for performance testing is to define what those limits are, and what the "idle" performance is, looking from the client’s standpoint:

The question is, what are we trying to improve?

  • If it’s the load time of a home page, there is a set of metrics and tests that we can start running and track its results.
  • If it’s the number of concurrent users it could withstand, then we need to configure a set of load tests to perform and analyse the results after each change.
  • If it’s a business scenario that takes too much time, the problem-solving might require profiling a database query, or a series of web requests.

Finding performance bottlenecks is always related to teamwork across multiple roles, departments, and system components, Avramov said. No one has all the answers in one place, so part of the job is to connect all these people and channel their knowledge and energy to solve the problem.

Performance testing is an iterative process where constant improvements need to be made - on the software side and the tests themselves, Avramov concluded.

InfoQ interviewed Nikolay Avramov about performance testing.

InfoQ: How would you define performance testing?

Nikolay Avramov: Performance Testing is about asserting the system works efficiently and meets the expectations in terms of reliability, speed, responsiveness, and ability to withstand peak loads.

This type of testing can be done on multiple layers of the system to uncover different problems with the setup, configuration, client-side code and bottlenecks when exposed to higher loads.

Performance testing is not only about the server response time of our managed system. It’s also about the experience of the user while working with the software. Client-side performance tests can uncover issues with third-party systems or integrations that can harm the overall look and feel of the system.

InfoQ: How are performance testing and load testing related?

Avramov: Load testing is actually Performance Testing under simulated load. The goal is to capture performance metrics, while the system is near or over its expected load levels.

Load testing has its own sub-types like Spike, Soak, and Endurance testing. We can reconfigure parameters of the load applied to the system to simulate different real-world scenarios.

We can do performance testing even without applying load. This would be capturing the performance metrics from the server and from the web requests execution.

InfoQ: What’s your advice to teams that want to Boost the way that they are doing performance testing?

Avramov: There are many types of performance testing that can be performed, and they all could be beneficial if we know how to use them and what to expect. So my advice is to educate yourself on the purpose of each of these, sit together with the team and decide what is applicable in your case. The implementation comes next - it can be done in many different ways, but the most important work is done within the team.

Most of the teams that have performance tests focus only on load testing. My advice is to think about the users. Each point of your graph could be a potential customer we would lose because of lousy performance. Do not forget about the client-side performance during load testing.

Thu, 13 Oct 2022 04:34:00 -0500 en text/html https://www.infoq.com/news/2022/10/performance-testing-trends/
Killexams : Testing solutions

Martin Varga, Wireless and Custom Engineering Team Leader, Anritsu talks to Neil Tyler about the challenges associated with testing IoT devices.

Over the past few years intelligent connectivity has proliferated and the Internet of Things is seen as helping to accelerate the drive towards greater business insights boosted by the growing deployment of applications and the use of sensor-driven analytics.

Artificial intelligence models and edge computing architectures are being used across a wide group of sectors, linking IoT networks to the Cloud and providers such as Amazon Web Services and Azure are helping to reduce the cost of implementing edge-driven IoT.

The growth in users and the insights derived from the IoT are now extending into a whole new range of applications from the factory floor to better understanding and protecting the environment around us.

As this trend accelerates so companies will produce more IoT devices and, as they do so, they will need additional tools to test them. The growing impact of 5G on IoT technology is also expected to trigger an unprecedented growth in test & measurement.

When it comes to the IoT, network connectivity comprises of four core layers: the physical layer (sensors and controllers); network layer (gateways and communication units); data management layer (local or cloud services at the backend), and the application layer (software for user interaction), so it’ll be critical for devices to be able to exchange sensitive information easily before entering the market, so testing tools will be required to spot any defect in IoT devices. 

So, IoT testing is vital if companies are to validate the performance, reduce the security issues, and boost the functionality of their IoT devices.

The complexity and variability of IoT testing makes planning crucial when it comes to testing and a thorough testing process is recommended to ensure a quality IoT product and high customer satisfaction.

So, what are the issues confronting companies when it comes to IoT testing – is it the number of IoT platforms, the communications protocols, or security?

Addressing the testing issues

According to Martin Varga, Wireless and Custom Engineering Team Leader, Anritsu, “The IoT itself brings not just one communication technology but multiple technologies such as cellular (LTE, 5G) and short- range wireless technologies (WLAN, Bluetooth). Naturally, an IoT device must support both in order to provide various services and hence the major challenge when it comes to IoT testing is to test various aspects of each communication technology.

“Besides multiple communication technologies there is also the challenge of testing various layers in an IoT device. Where testing is focused on the physical layer of communication technology the aim is to ensure trouble-free connectivity; application layer testing is important to identify issues around the user-experience or to correct the functionality of services which IoT devices offer,” explained Varga.

When it comes to testing developers often think IoT technologies are already mature and are designed to provide trouble-free connectivity and communication.

According to Varga, while that may be true, “Each IoT device will have a unique design and deploy components differently. These will naturally influence each other and may also interfere with each other, so unless the IoT device is properly tested, you will never know how the design and the components used in a device work whatever the maturity of the technology.”

Varga also made the point that many developers think that testing is complicated, complex and expensive which he suggested was not the case.

“There are plenty of test and measurement systems that are able to provide easy, effective and cost balanced solutions which at the end of the day will save costs in the IoT device design process.”

There are certainly a wide range of issues that need to be considered when it comes to testing for the IoT, from RF design testing under specified conditions to performance measurements, such as power consumption and battery life, as well as compliance with applicable regulatory standards and operator-specific requirements before wireless devices can enter the market.

So, what makes for a good IoT test strategy?

“Simply put, a good IoT test strategy is just to have one,” Varga suggested. “That means you need to implement concrete testing and measurement in each phase of the IoT device’s design and development cycle. To develop an IoT device without any testing and measurement during the development cycle may result in costly mistakes with a device that does not work as expected or one that provides only partial or no service to the end user.”

Varga also made the point that it is important to differentiate between development IoT testing and production testing.

“The key difference is in the speed of measurement. IoT testing in the development phase usually requires full simulation of the network and involves the protocol stack for signalling which requires time to establish communication links for measurement.

“Manufacturing testing ensures products are of the highest quality, but this requires fast and accurate measurement hence production line testing does not involve protocol stack and signalling to establish an active communication link between IoT devices and the test instrument.

“Production line test works purely in the non-signalling mode where devices either transmit certain waveform signals and the test instrument measures it, or the test instrument transmits certain waveform signals and the IoT device measures the received signal.”

IoT test equipment can be categorised as cellular test equipment supporting cellular technologies like 5G, 4G, 3G and 2G and short range wireless equipment that supports technologies like Wi-Fi and Bluetooth, explained Varga.

“This type of equipment usually serves as a network or device simulator to test the IoT device to correct measurement states using protocol stack signalling and perform measurements.

“Such an operation naturally requires the setting of various parameters which makes measurement more complex, however on the other side measurements are done in real life conditions making sure that IoT devices will work correctly in commercial deployment and use. Another type of test equipment is focused on non-signalling testing where only the physical layer is tested without engagement with the higher layers of the protocol or application. Such measurements deliver less complex parametrisation and fast speed of measurements, although they are measuring only a limited part of the whole IoT device and so could leave some nasty surprises in terms of performance and operation once the IoT device is deployed and is use,” Varga warned.

The best types of IoT test equipment should offer multiple measurement types such as RF or/and application type measurements, according to Varga.

“It also should offer enough accuracy and quality in signal generation and analyses to accurately measure the performance of an IoT device,” said Varga. “Easy parametrisation and intuitive operation are also important factors. IoT test equipment needs to offer effective simulation and measurement capabilities where the developer has an environment under full control, which will enable them to verify and measure expected behaviour and performance through the whole development cycle so there are no delays caused by having to re-design or fix design faults.

“Pre-compliance testing before going to full certification will save time and money and accelerate the commercial launch of an IoT device.”

According to Varga, set up time is important in production line testing where speed of measurement is critical as well as capacity, due to the high number of devices that will be manufactured. He suggested that allowing parallel testing of multiple devices simultaneously would increase capacity and overall production line volume.

“Anritsu is able to offer multi-technology high volume production line test solutions allowing parallel testing of multiple devices with high levels of accuracy, but we are also able to offer other test and measurement solutions for cellular and short range wireless IoT devices, whether used in prototyping, design or development.

“Our solutions come with unique functions and are both easy and quick to set up, delivering effective and complex measurements.”

Critically, it’s important that companies like Anritsu understand the needs of engineers and developers who perform or require various types of measurement.

“The technology itself, whether it is cellular or short-range wireless, brings a certain level of complexity in terms of the measurement environment setup. Therefore, engineers need test equipment that is easy, intuitive, and provides a stable measurement setup to bridge the complexity of the technology and to deliver better and more understandable test results.

“While Anritsu is a test and measurement company it is also, and has to be, a partner for all its customers.”

Mon, 10 Oct 2022 23:02:00 -0500 en text/html https://www.newelectronics.co.uk/content/features/testing-solutions
Killexams : DMI Brings on Meena Patel as President of Commercial Group

Experienced Leader Will Drive Customer Success, Business Growth

BETHESDA, Md., Oct. 12, 2022 /PRNewswire/ -- DMI, a global digital transformation services company, announced Meena Patel as president of DMI's commercial business group. Meena will lead all functions focused on solving industry challenges and delivering transformational solutions across global commercial markets.

Meena Patel

Prior to joining DMI, Meena served as senior vice president and head of resources and services at Atos Americas. There she supported industries including retail, consumer packaged goods, travel and hospitality, transportation and logistics, energy and utilities, and oil and gas. Prior to Atos, she held leadership roles at SAP, Cognizant and Deloitte. Her diverse experience will be key to driving DMI's commercial initiatives across markets and industries globally.

As a global consulting, IT, and managed services partner, DMI is trusted by the world's largest enterprises, brands, government agencies and organizations to deliver secure, mission-critical technology solutions with the speed and next-gen innovation of commercial enterprise business. As the company strives to bridge the gap and drive digital transformation across commercial and federal markets, Meena's experience and deep industry knowledge will bring valuable commercial leadership to round out DMI's executive team and help to continue the customer-centric focus they deliver to clients.

Meena Patel, president of the commercial group, DMI, said: "Regardless of the market, organizations are grappling with a wide array of complex issues. DMI has the resources and experience to transform industries for the better. The company's values and mission align with what I have been working towards throughout my career and I look forward to facilitating those transformational outcomes across a diverse customer portfolio."

Jay Sunny Bajaj, CEO, DMI, said: "DMI's commercial group is tasked with tackling business transformation in some of the most complex industry landscapes. Meena's breadth of experience in leadership roles across a large roster of markets and brands will be paramount as she guides our teams. We're confident that having Meena onboard will further drive DMI's mission to help our clients evolve through the next wave of digital and beyond."

About DMI

DMI is a global leader in digital strategy, design, transformation, and support services. We bring together an integrated set of industry and technology solutions that combine both public and private sector expertise to deliver human-centric innovation at scale. Born digital, DMI has been delivering secure, mission-critical technology solutions since 2002 for more than a hundred Fortune 1,000 enterprises, various state and local government agencies and all fifteen U.S. federal departments. DMI has grown to 2,100+ employees globally and has been continually recognized by top industry analysts as a market leader as well as named a Top Workplace in both regional and national categories. www.DMInc.com

(PRNewsfoto/DMI)

Cision

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SOURCE DMI

Wed, 12 Oct 2022 11:09:00 -0500 en-US text/html https://finance.yahoo.com/news/dmi-brings-meena-patel-president-120300250.html
Killexams : 3 Experiments To Run For Responsive Search Ads Testing

Responsive search ads (RSA) testing can be daunting yet rewarding.

Google sending the expanded text ad (ETA) the way of the dinosaur disappointed many advertisers and marketers.

But the opportunities that await those willing to test RSAs are considerable, especially when paired with the intelligence of broad match.

However, if you haven’t been keeping a close eye on these changes – or if running Google Ads campaigns is just one of your job responsibilities – it can be confusing to know what to do.

So today, I’m going to walk you through three RSA experiments you can run the next time you create a search campaign.

But first, let’s ensure you have the context you need for RSA testing.

What You Need To Know About Responsive Search Ads Testing

Testing with ETAs was fairly straightforward.

You’d run two (or more) ads with fixed headlines and descriptions, compare their click-through rates (CTRs), and possibly keep an eye on conversions from the landing page.

This approach was possible because ETAs mostly:

  • Showed up the same way to every user, every time.
  • Served for the same queries as each other.
  • Impressions didn’t play as significant a role in testing.

All other considerations being equal, an RSA gets 4X more impressions than an ETA.

This requires using a metric called conversions per impression, which you can calculate by multiplying an ad’s CTR by its conversion rate.

In other words:

  • RSAs serve for considerably more queries due to higher Ad Rank.
  • The increase in impressions leads to a typical dip in conversion rate.
  • That same increase also leads to a lift in overall conversions.
  • Marketers should monitor for conversions per impression (manual bidding) or conversions within a target cost per acquisition (CPA)/return on ad spend (ROAS).

Read: How to A/B Test Responsive Search Ads.

Experiment 1: Pinning Vs. Mix-And-Match

Background

The first test you should consider running is to see the effects of pinning on your campaigns.

By default, RSAs mix and match headlines and descriptions to test and find the combinations that people respond to best.

Pinning lets you tell Google which headline and description positions should appear exactly where you put them.

The Experiment

Create two identical RSAs. You can fill in as many of the 15 headlines and four descriptions as you like; make sure it’s the same in both ads.

Then, pin a few of the headlines and descriptions in one ad, while leaving the other one unmodified.

What You’ll Learn

Studies have shown that RSAs with all elements pinned can still get great CTR and conversion rates, but these go up when you don’t pin (or pin sparingly).

Running identical ads with one having pinned elements is a great way to learn just how much of a gap Google will create between the two, all else being equal.

Experiment 2: Segmenting By Message

Background

Next is arguably the most important aspect of RSA testing – and, as a copywriter, my personal favorite.

With ad platforms handling more campaign management through their automation, messaging is more important than it’s been in some time.

The Experiment

You can create up to three RSAs per ad group, so for this experiment, you might want to consider maxing out.

Each ad group should have a distinct theme centered around a group of keywords and utilize broad match. You might address different personas, pain points, or even offers for topics.

What You’ll Learn

This experiment should show you what subjects get a response and what queries they show for.

There’s no substitute for knowing what your customers are looking for and want to hear.

And, when everyone is using the same base automations in Google, it’s one of the ways you can unlevel the playing field to capture a competitive edge.

Experiment 3: Pseudo-ETAs With A Control RSA

Background

While an argument can be made that re-creating ETAs via pinning defeats the purpose of RSAs, some advertisers still crave (or need) that control.

Credit for this approach goes to Chris Ridley, who identified it as a way to cope with the limit of three RSAs per ad group.

The Experiment

Create two pseudo-ETAs by pinning three headlines and two descriptions (no other copy).

The third ad is a true RSA where you leave everything unpinned, instead using the space to test out new messaging.

What You’ll Learn

This experiment allows you to benchmark the performance (in particular CTR) of pseudo-ETAs.

This can be helpful for advertisers who need to display certain information at all times, such as those operating in regulated industries.

Read: 4 Reasons Click Volume Decreases & What To Do.

There Is Opportunity With RSAs If You Use Them Right

Unfortunately, Google still doesn’t show you which ad showed for a search term (the report limits this connection to the ad group level).

It also doesn’t show you performance based on headlines and descriptions.

While there’s a certain element of guesswork involved with deciphering RSA performance, you can still structure your campaigns according to the data Google does show.

Here are a few more things to keep in mind as you test your next RSA campaign:

  • Ad strength is one of the ways Google provides feedback to advertisers about the quality of its ads. While it’s not something you want to dismiss out of hand, don’t feel the need to make Google-suggested changes to your ads to get a higher ad strength score.
  • RSAs allow you space for up to 15 headlines and four descriptions. While it might be tempting to pack your ad and see the results, remember that more elements mean more guesswork.
  • The structure and messaging of your RSAs account for half of your results. Put in the work ahead of time, don’t skip the fundamentals (like positioning and a good website experience), and work with your clients and stakeholders to set reasonable expectations.

RSAs are one of the best examples of Google’s automation changes that require a shift in mindset.

Optimize the periphery of your campaigns – structure, creative, and data – and exercise a degree of patience.

There is space for creative, clever advertisers to win big.

More resources:


Featured Image: Shaiith/Shutterstock

Wed, 05 Oct 2022 00:53:00 -0500 en text/html https://www.searchenginejournal.com/responsive-search-ads-testing/463538/
Killexams : Global Efficacy Testing Market to Reach $866.3 Million by 2027

ReportLinker

Abstract: What’s New for 2022?? Global competitiveness and key competitor percentage market shares. Market presence across multiple geographies - Strong/Active/Niche/Trivial.

New York, Oct. 13, 2022 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Efficacy Testing Industry" - https://www.reportlinker.com/p05798446/?utm_source=GNW

Online interactive peer-to-peer collaborative bespoke updates

Access to our digital archives and MarketGlass Research Platform

Complimentary updates for one yearGlobal Efficacy Testing Market to Reach $866.3 Million by 2027
- In the changed post COVID-19 business landscape, the global market for Efficacy Testing estimated at US$425.4 Million in the year 2020, is projected to reach a revised size of US$866.3 Million by 2027, growing at a CAGR of 10.7% over the analysis period 2020-2027. Consumables, one of the segments analyzed in the report, is projected to record a 11.4% CAGR and reach US$503.4 Million by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Instruments segment is readjusted to a revised 9.6% CAGR for the next 7-year period.
- The U.S. Market is Estimated at $132.2 Million, While China is Forecast to Grow at 12.3% CAGR
- The Efficacy Testing market in the U.S. is estimated at US$132.2 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$118.4 Million by the year 2027 trailing a CAGR of 12.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8% and 9.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.4% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$78.1 Million by the year 2027.
- Services Segment to Record 10.1% CAGR
- In the global Services segment, USA, Canada, Japan, China and Europe will drive the 10.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$50.9 Million in the year 2020 will reach a projected size of US$98.1 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Latin America will expand at a 11.2% CAGR through the analysis period.

Select Competitors (Total 70 Featured)
Eurofins Scientific SE
Merck KGaA
WuXi AppTec
SGS S.A
bioMérieux
Charles River Laboratories Inc.
Pacific Biolabs Inc.

Read the full report: https://www.reportlinker.com/p05798446/?utm_source=GNW

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Influencer Market Insights
Efficacy Testing - Global Key Competitors Percentage Market
Share in 2022 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for
Players Worldwide in 2022 (E)
A Prelude to Efficacy Testing
Global Efficacy Testing Market Poised for Steady Growth
US Dominates, Asia-Pacific to Witness Rapid Growth
Anti-microbial/Preservative Efficacy Testing to Register Rapid
Growth
Disinfectant Efficacy Testing Dominates

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
Rising Importance of Preservative Efficacy Testing
Challenge Organisms
Testing Techniques
Challenges
Conclusion
Preservation Technique for Paraben-Free Cosmetics
Development of Alternative Techniques of Preservation
Adoption of Hurdle Technology
Preservative Systems in Liquid Dietary Supplements
Preservative Efficacy Test (PET) for Cosmetics
Efficacy Testing for Cosmetics
Techniques Employed for Demonstrating Effectiveness of
Disinfectants
Categorization of Test Types
Surface Testing
Additional Tests Mandated for the Pharmaceuticals Industry by
the USP
Contact Time Defined
Strong Rise in Pharmaceutical Sales to Drive Demand for
Efficacy Testing
Global Prescription Drug Sales (In US$ Billion) for the Years
2017, 2019, 2021, 2023 & 2025
Rapid Growth of Generic Drugs Drives Demand for Pharma Efficacy
Testing
Global Generic Drugs Market Size (in $ Billion) for the Years
2016, 2019, 2020 & 2025
Aging Population Propels the Demand for Ethicacy Testing in
End-use Applications
Global Aging Population Statistics for the 65+ Age Group in
Million by Geographic Region for the Years 2019, 2025, 2035
and 2050
Increasing Healthcare Expenditure to Foster Growth
World Healthcare Expenditure (In US$ Trillion) for the Years
2016 & 2018
Persistent Increase in Pharmaceutical R&D Bodes Well for
Efficacy Testing
Rising Incidence of Chronic Diseases Fuels Demand for Efficacy
Testing
Global Cancer Incidence by Region: 2018
Global Cancer Incidence by Type: 2018
Fatalities by Heart Conditions: Estimated Percentage Breakdown
for Cardiovascular Disease, Ischemic Heart Disease, Stroke,
and Others
Rising Diabetes Prevalence Presents Opportunity for Cell
Harvesting: Number of Adults (20-79) with Diabetes
(in Millions) by Region for 2017 and 2045

4. GLOBAL MARKET PERSPECTIVE
Table 1: World latest Past, Current & Future Analysis for
Consumables by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Sales in US$ Thousand
for Years 2020 through 2027 and % CAGR

Table 2: World Historic Review for Consumables by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Sales in US$ Thousand for Years 2012 through 2019 and
% CAGR

Table 3: World 15-Year Perspective for Consumables by
Geographic Region - Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027

Table 4: World latest Past, Current & Future Analysis for
Instruments by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Sales in US$ Thousand
for Years 2020 through 2027 and % CAGR

Table 5: World Historic Review for Instruments by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Sales in US$ Thousand for Years 2012 through 2019 and
% CAGR

Table 6: World 15-Year Perspective for Instruments by
Geographic Region - Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027

Table 7: World latest Past, Current & Future Analysis for
Services by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Sales in US$ Thousand
for Years 2020 through 2027 and % CAGR

Table 8: World Historic Review for Services by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Sales in US$ Thousand for Years 2012 through 2019 and
% CAGR

Table 9: World 15-Year Perspective for Services by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2021 & 2027

Table 10: World latest Past, Current & Future Analysis for
Disinfectant Efficacy Testing by Geographic Region - USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets - Independent Analysis of Annual
Sales in US$ Thousand for Years 2020 through 2027 and % CAGR

Table 11: World Historic Review for Disinfectant Efficacy
Testing by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Sales in US$ Thousand
for Years 2012 through 2019 and % CAGR

Table 12: World 15-Year Perspective for Disinfectant Efficacy
Testing by Geographic Region - Percentage Breakdown of Value
Sales for USA, Canada, Japan, China, Europe, Asia-Pacific,
Latin America, Middle East and Africa for Years 2012, 2021 &
2027

Table 13: World latest Past, Current & Future Analysis for
Antimicrobial Efficacy Testing by Geographic Region - USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets - Independent Analysis of Annual
Sales in US$ Thousand for Years 2020 through 2027 and % CAGR

Table 14: World Historic Review for Antimicrobial Efficacy
Testing by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Sales in US$ Thousand
for Years 2012 through 2019 and % CAGR

Table 15: World 15-Year Perspective for Antimicrobial Efficacy
Testing by Geographic Region - Percentage Breakdown of Value
Sales for USA, Canada, Japan, China, Europe, Asia-Pacific,
Latin America, Middle East and Africa for Years 2012, 2021 &
2027

Table 16: World latest Past, Current & Future Analysis for
Pharmaceutical Manufacturing by Geographic Region - USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets - Independent Analysis of Annual
Sales in US$ Thousand for Years 2020 through 2027 and % CAGR

Table 17: World Historic Review for Pharmaceutical
Manufacturing by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Sales in US$ Thousand
for Years 2012 through 2019 and % CAGR

Table 18: World 15-Year Perspective for Pharmaceutical
Manufacturing by Geographic Region - Percentage Breakdown of
Value Sales for USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa for Years
2012, 2021 & 2027

Table 19: World latest Past, Current & Future Analysis for
Cosmetics & Personal Care Products by Geographic Region - USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets - Independent Analysis of Annual
Sales in US$ Thousand for Years 2020 through 2027 and % CAGR

Table 20: World Historic Review for Cosmetics & Personal Care
Products by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Sales in US$ Thousand
for Years 2012 through 2019 and % CAGR

Table 21: World 15-Year Perspective for Cosmetics & Personal
Care Products by Geographic Region - Percentage Breakdown of
Value Sales for USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa for Years
2012, 2021 & 2027

Table 22: World latest Past, Current & Future Analysis for
Medical Devices by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2020 through 2027 and % CAGR

Table 23: World Historic Review for Medical Devices by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 24: World 15-Year Perspective for Medical Devices by
Geographic Region - Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027

Table 25: World latest Past, Current & Future Analysis for
Efficacy Testing by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2020 through 2027 and % CAGR

Table 26: World Historic Review for Efficacy Testing by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 27: World 15-Year Perspective for Efficacy Testing by
Geographic Region - Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets for Years 2012, 2021 & 2027
Consumables Segment Leads the Market

III. MARKET ANALYSIS

UNITED STATES
Efficacy Testing Market Presence - Strong/Active/Niche/Trivial -
Key Competitors in the United States for 2022 (E)
Table 28: USA latest Past, Current & Future Analysis for
Efficacy Testing by Segment - Consumables, Instruments and
Services - Independent Analysis of Annual Sales in US$ Thousand
for the Years 2020 through 2027 and % CAGR

Table 29: USA Historic Review for Efficacy Testing by Segment -
Consumables, Instruments and Services Markets - Independent
Analysis of Annual Sales in US$ Thousand for Years 2012 through
2019 and % CAGR

Table 30: USA 15-Year Perspective for Efficacy Testing by
Segment - Percentage Breakdown of Value Sales for Consumables,
Instruments and Services for the Years 2012, 2021 & 2027

Table 31: USA latest Past, Current & Future Analysis for
Efficacy Testing by Type - Disinfectant Efficacy Testing and
Antimicrobial Efficacy Testing - Independent Analysis of Annual
Sales in US$ Thousand for the Years 2020 through 2027 and %
CAGR

Table 32: USA Historic Review for Efficacy Testing by Type -
Disinfectant Efficacy Testing and Antimicrobial Efficacy
Testing Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2012 through 2019 and % CAGR

Table 33: USA 15-Year Perspective for Efficacy Testing by Type -
Percentage Breakdown of Value Sales for Disinfectant Efficacy
Testing and Antimicrobial Efficacy Testing for the Years 2012,
2021 & 2027

Table 34: USA latest Past, Current & Future Analysis for
Efficacy Testing by Application - Pharmaceutical Manufacturing,
Cosmetics & Personal Care Products and Medical Devices -
Independent Analysis of Annual Sales in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 35: USA Historic Review for Efficacy Testing by
Application - Pharmaceutical Manufacturing, Cosmetics &
Personal Care Products and Medical Devices Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 36: USA 15-Year Perspective for Efficacy Testing by
Application - Percentage Breakdown of Value Sales for
Pharmaceutical Manufacturing, Cosmetics & Personal Care
Products and Medical Devices for the Years 2012, 2021 & 2027

CANADA
Table 37: Canada latest Past, Current & Future Analysis for
Efficacy Testing by Segment - Consumables, Instruments and
Services - Independent Analysis of Annual Sales in US$ Thousand
for the Years 2020 through 2027 and % CAGR

Table 38: Canada Historic Review for Efficacy Testing by
Segment - Consumables, Instruments and Services Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 39: Canada 15-Year Perspective for Efficacy Testing by
Segment - Percentage Breakdown of Value Sales for Consumables,
Instruments and Services for the Years 2012, 2021 & 2027

Table 40: Canada latest Past, Current & Future Analysis for
Efficacy Testing by Type - Disinfectant Efficacy Testing and
Antimicrobial Efficacy Testing - Independent Analysis of Annual
Sales in US$ Thousand for the Years 2020 through 2027 and %
CAGR

Table 41: Canada Historic Review for Efficacy Testing by Type -
Disinfectant Efficacy Testing and Antimicrobial Efficacy
Testing Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2012 through 2019 and % CAGR

Table 42: Canada 15-Year Perspective for Efficacy Testing by
Type - Percentage Breakdown of Value Sales for Disinfectant
Efficacy Testing and Antimicrobial Efficacy Testing for the
Years 2012, 2021 & 2027

Table 43: Canada latest Past, Current & Future Analysis for
Efficacy Testing by Application - Pharmaceutical Manufacturing,
Cosmetics & Personal Care Products and Medical Devices -
Independent Analysis of Annual Sales in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 44: Canada Historic Review for Efficacy Testing by
Application - Pharmaceutical Manufacturing, Cosmetics &
Personal Care Products and Medical Devices Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 45: Canada 15-Year Perspective for Efficacy Testing by
Application - Percentage Breakdown of Value Sales for
Pharmaceutical Manufacturing, Cosmetics & Personal Care
Products and Medical Devices for the Years 2012, 2021 & 2027

JAPAN
Efficacy Testing Market Presence - Strong/Active/Niche/Trivial -
Key Competitors in Japan for 2022 (E)
Table 46: Japan latest Past, Current & Future Analysis for
Efficacy Testing by Segment - Consumables, Instruments and
Services - Independent Analysis of Annual Sales in US$ Thousand
for the Years 2020 through 2027 and % CAGR

Table 47: Japan Historic Review for Efficacy Testing by Segment -
Consumables, Instruments and Services Markets - Independent
Analysis of Annual Sales in US$ Thousand for Years 2012 through
2019 and % CAGR

Table 48: Japan 15-Year Perspective for Efficacy Testing by
Segment - Percentage Breakdown of Value Sales for Consumables,
Instruments and Services for the Years 2012, 2021 & 2027

Table 49: Japan latest Past, Current & Future Analysis for
Efficacy Testing by Type - Disinfectant Efficacy Testing and
Antimicrobial Efficacy Testing - Independent Analysis of Annual
Sales in US$ Thousand for the Years 2020 through 2027 and %
CAGR

Table 50: Japan Historic Review for Efficacy Testing by Type -
Disinfectant Efficacy Testing and Antimicrobial Efficacy
Testing Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2012 through 2019 and % CAGR

Table 51: Japan 15-Year Perspective for Efficacy Testing by
Type - Percentage Breakdown of Value Sales for Disinfectant
Efficacy Testing and Antimicrobial Efficacy Testing for the
Years 2012, 2021 & 2027

Table 52: Japan latest Past, Current & Future Analysis for
Efficacy Testing by Application - Pharmaceutical Manufacturing,
Cosmetics & Personal Care Products and Medical Devices -
Independent Analysis of Annual Sales in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 53: Japan Historic Review for Efficacy Testing by
Application - Pharmaceutical Manufacturing, Cosmetics &
Personal Care Products and Medical Devices Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 54: Japan 15-Year Perspective for Efficacy Testing by
Application - Percentage Breakdown of Value Sales for
Pharmaceutical Manufacturing, Cosmetics & Personal Care
Products and Medical Devices for the Years 2012, 2021 & 2027

CHINA
Efficacy Testing Market Presence - Strong/Active/Niche/Trivial -
Key Competitors in China for 2022 (E)
Table 55: China latest Past, Current & Future Analysis for
Efficacy Testing by Segment - Consumables, Instruments and
Services - Independent Analysis of Annual Sales in US$ Thousand
for the Years 2020 through 2027 and % CAGR

Table 56: China Historic Review for Efficacy Testing by Segment -
Consumables, Instruments and Services Markets - Independent
Analysis of Annual Sales in US$ Thousand for Years 2012 through
2019 and % CAGR

Table 57: China 15-Year Perspective for Efficacy Testing by
Segment - Percentage Breakdown of Value Sales for Consumables,
Instruments and Services for the Years 2012, 2021 & 2027

Table 58: China latest Past, Current & Future Analysis for
Efficacy Testing by Type - Disinfectant Efficacy Testing and
Antimicrobial Efficacy Testing - Independent Analysis of Annual
Sales in US$ Thousand for the Years 2020 through 2027 and %
CAGR

Table 59: China Historic Review for Efficacy Testing by Type -
Disinfectant Efficacy Testing and Antimicrobial Efficacy
Testing Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2012 through 2019 and % CAGR

Table 60: China 15-Year Perspective for Efficacy Testing by
Type - Percentage Breakdown of Value Sales for Disinfectant
Efficacy Testing and Antimicrobial Efficacy Testing for the
Years 2012, 2021 & 2027

Table 61: China latest Past, Current & Future Analysis for
Efficacy Testing by Application - Pharmaceutical Manufacturing,
Cosmetics & Personal Care Products and Medical Devices -
Independent Analysis of Annual Sales in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 62: China Historic Review for Efficacy Testing by
Application - Pharmaceutical Manufacturing, Cosmetics &
Personal Care Products and Medical Devices Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 63: China 15-Year Perspective for Efficacy Testing by
Application - Percentage Breakdown of Value Sales for
Pharmaceutical Manufacturing, Cosmetics & Personal Care
Products and Medical Devices for the Years 2012, 2021 & 2027

EUROPE
Efficacy Testing Market Presence - Strong/Active/Niche/Trivial -
Key Competitors in Europe for 2022 (E)
Table 64: Europe latest Past, Current & Future Analysis for
Efficacy Testing by Segment - Consumables, Instruments and
Services - Independent Analysis of Annual Sales in US$ Thousand
for the Years 2020 through 2027 and % CAGR

Table 65: Europe Historic Review for Efficacy Testing by
Segment - Consumables, Instruments and Services Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 66: Europe 15-Year Perspective for Efficacy Testing by
Segment - Percentage Breakdown of Value Sales for Consumables,
Instruments and Services for the Years 2012, 2021 & 2027

Table 67: Europe latest Past, Current & Future Analysis for
Efficacy Testing by Type - Disinfectant Efficacy Testing and
Antimicrobial Efficacy Testing - Independent Analysis of Annual
Sales in US$ Thousand for the Years 2020 through 2027 and %
CAGR

Table 68: Europe Historic Review for Efficacy Testing by Type -
Disinfectant Efficacy Testing and Antimicrobial Efficacy
Testing Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2012 through 2019 and % CAGR

Table 69: Europe 15-Year Perspective for Efficacy Testing by
Type - Percentage Breakdown of Value Sales for Disinfectant
Efficacy Testing and Antimicrobial Efficacy Testing for the
Years 2012, 2021 & 2027

Table 70: Europe latest Past, Current & Future Analysis for
Efficacy Testing by Application - Pharmaceutical Manufacturing,
Cosmetics & Personal Care Products and Medical Devices -
Independent Analysis of Annual Sales in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 71: Europe Historic Review for Efficacy Testing by
Application - Pharmaceutical Manufacturing, Cosmetics &
Personal Care Products and Medical Devices Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 72: Europe 15-Year Perspective for Efficacy Testing by
Application - Percentage Breakdown of Value Sales for
Pharmaceutical Manufacturing, Cosmetics & Personal Care
Products and Medical Devices for the Years 2012, 2021 & 2027

Table 73: Europe latest Past, Current & Future Analysis for
Efficacy Testing by Geographic Region - France, Germany, Italy,
UK, Spain, Russia and Rest of Europe Markets - Independent
Analysis of Annual Sales in US$ Thousand for Years 2020 through
2027 and % CAGR

Table 74: Europe Historic Review for Efficacy Testing by
Geographic Region - France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets - Independent Analysis of Annual
Sales in US$ Thousand for Years 2012 through 2019 and % CAGR

Table 75: Europe 15-Year Perspective for Efficacy Testing by
Geographic Region - Percentage Breakdown of Value Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2012, 2021 & 2027

FRANCE
Efficacy Testing Market Presence - Strong/Active/Niche/Trivial -
Key Competitors in France for 2022 (E)
Table 76: France latest Past, Current & Future Analysis for
Efficacy Testing by Segment - Consumables, Instruments and
Services - Independent Analysis of Annual Sales in US$ Thousand
for the Years 2020 through 2027 and % CAGR

Table 77: France Historic Review for Efficacy Testing by
Segment - Consumables, Instruments and Services Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 78: France 15-Year Perspective for Efficacy Testing by
Segment - Percentage Breakdown of Value Sales for Consumables,
Instruments and Services for the Years 2012, 2021 & 2027

Table 79: France latest Past, Current & Future Analysis for
Efficacy Testing by Type - Disinfectant Efficacy Testing and
Antimicrobial Efficacy Testing - Independent Analysis of Annual
Sales in US$ Thousand for the Years 2020 through 2027 and %
CAGR

Table 80: France Historic Review for Efficacy Testing by Type -
Disinfectant Efficacy Testing and Antimicrobial Efficacy
Testing Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2012 through 2019 and % CAGR

Table 81: France 15-Year Perspective for Efficacy Testing by
Type - Percentage Breakdown of Value Sales for Disinfectant
Efficacy Testing and Antimicrobial Efficacy Testing for the
Years 2012, 2021 & 2027

Table 82: France latest Past, Current & Future Analysis for
Efficacy Testing by Application - Pharmaceutical Manufacturing,
Cosmetics & Personal Care Products and Medical Devices -
Independent Analysis of Annual Sales in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 83: France Historic Review for Efficacy Testing by
Application - Pharmaceutical Manufacturing, Cosmetics &
Personal Care Products and Medical Devices Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 84: France 15-Year Perspective for Efficacy Testing by
Application - Percentage Breakdown of Value Sales for
Pharmaceutical Manufacturing, Cosmetics & Personal Care
Products and Medical Devices for the Years 2012, 2021 & 2027

GERMANY
Efficacy Testing Market Presence - Strong/Active/Niche/Trivial -
Key Competitors in Germany for 2022 (E)
Table 85: Germany latest Past, Current & Future Analysis for
Efficacy Testing by Segment - Consumables, Instruments and
Services - Independent Analysis of Annual Sales in US$ Thousand
for the Years 2020 through 2027 and % CAGR

Table 86: Germany Historic Review for Efficacy Testing by
Segment - Consumables, Instruments and Services Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 87: Germany 15-Year Perspective for Efficacy Testing by
Segment - Percentage Breakdown of Value Sales for Consumables,
Instruments and Services for the Years 2012, 2021 & 2027

Table 88: Germany latest Past, Current & Future Analysis for
Efficacy Testing by Type - Disinfectant Efficacy Testing and
Antimicrobial Efficacy Testing - Independent Analysis of Annual
Sales in US$ Thousand for the Years 2020 through 2027 and %
CAGR

Table 89: Germany Historic Review for Efficacy Testing by Type -
Disinfectant Efficacy Testing and Antimicrobial Efficacy
Testing Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2012 through 2019 and % CAGR

Table 90: Germany 15-Year Perspective for Efficacy Testing by
Type - Percentage Breakdown of Value Sales for Disinfectant
Efficacy Testing and Antimicrobial Efficacy Testing for the
Years 2012, 2021 & 2027

Table 91: Germany latest Past, Current & Future Analysis for
Efficacy Testing by Application - Pharmaceutical Manufacturing,
Cosmetics & Personal Care Products and Medical Devices -
Independent Analysis of Annual Sales in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 92: Germany Historic Review for Efficacy Testing by
Application - Pharmaceutical Manufacturing, Cosmetics &
Personal Care Products and Medical Devices Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 93: Germany 15-Year Perspective for Efficacy Testing by
Application - Percentage Breakdown of Value Sales for
Pharmaceutical Manufacturing, Cosmetics & Personal Care
Products and Medical Devices for the Years 2012, 2021 & 2027

ITALY
Table 94: Italy latest Past, Current & Future Analysis for
Efficacy Testing by Segment - Consumables, Instruments and
Services - Independent Analysis of Annual Sales in US$ Thousand
for the Years 2020 through 2027 and % CAGR

Table 95: Italy Historic Review for Efficacy Testing by Segment -
Consumables, Instruments and Services Markets - Independent
Analysis of Annual Sales in US$ Thousand for Years 2012 through
2019 and % CAGR

Table 96: Italy 15-Year Perspective for Efficacy Testing by
Segment - Percentage Breakdown of Value Sales for Consumables,
Instruments and Services for the Years 2012, 2021 & 2027

Table 97: Italy latest Past, Current & Future Analysis for
Efficacy Testing by Type - Disinfectant Efficacy Testing and
Antimicrobial Efficacy Testing - Independent Analysis of Annual
Sales in US$ Thousand for the Years 2020 through 2027 and %
CAGR

Table 98: Italy Historic Review for Efficacy Testing by Type -
Disinfectant Efficacy Testing and Antimicrobial Efficacy
Testing Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2012 through 2019 and % CAGR

Table 99: Italy 15-Year Perspective for Efficacy Testing by
Type - Percentage Breakdown of Value Sales for Disinfectant
Efficacy Testing and Antimicrobial Efficacy Testing for the
Years 2012, 2021 & 2027

Table 100: Italy latest Past, Current & Future Analysis for
Efficacy Testing by Application - Pharmaceutical Manufacturing,
Cosmetics & Personal Care Products and Medical Devices -
Independent Analysis of Annual Sales in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 101: Italy Historic Review for Efficacy Testing by
Application - Pharmaceutical Manufacturing, Cosmetics &
Personal Care Products and Medical Devices Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 102: Italy 15-Year Perspective for Efficacy Testing by
Application - Percentage Breakdown of Value Sales for
Pharmaceutical Manufacturing, Cosmetics & Personal Care
Products and Medical Devices for the Years 2012, 2021 & 2027

UNITED KINGDOM
Efficacy Testing Market Presence - Strong/Active/Niche/Trivial -
Key Competitors in the United Kingdom for 2022 (E)
Table 103: UK latest Past, Current & Future Analysis for
Efficacy Testing by Segment - Consumables, Instruments and
Services - Independent Analysis of Annual Sales in US$ Thousand
for the Years 2020 through 2027 and % CAGR

Table 104: UK Historic Review for Efficacy Testing by Segment -
Consumables, Instruments and Services Markets - Independent
Analysis of Annual Sales in US$ Thousand for Years 2012 through
2019 and % CAGR

Table 105: UK 15-Year Perspective for Efficacy Testing by
Segment - Percentage Breakdown of Value Sales for Consumables,
Instruments and Services for the Years 2012, 2021 & 2027

Table 106: UK latest Past, Current & Future Analysis for
Efficacy Testing by Type - Disinfectant Efficacy Testing and
Antimicrobial Efficacy Testing - Independent Analysis of Annual
Sales in US$ Thousand for the Years 2020 through 2027 and %
CAGR

Table 107: UK Historic Review for Efficacy Testing by Type -
Disinfectant Efficacy Testing and Antimicrobial Efficacy
Testing Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2012 through 2019 and % CAGR

Table 108: UK 15-Year Perspective for Efficacy Testing by Type -
Percentage Breakdown of Value Sales for Disinfectant Efficacy
Testing and Antimicrobial Efficacy Testing for the Years 2012,
2021 & 2027

Table 109: UK latest Past, Current & Future Analysis for
Efficacy Testing by Application - Pharmaceutical Manufacturing,
Cosmetics & Personal Care Products and Medical Devices -
Independent Analysis of Annual Sales in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 110: UK Historic Review for Efficacy Testing by
Application - Pharmaceutical Manufacturing, Cosmetics &
Personal Care Products and Medical Devices Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 111: UK 15-Year Perspective for Efficacy Testing by
Application - Percentage Breakdown of Value Sales for
Pharmaceutical Manufacturing, Cosmetics & Personal Care
Products and Medical Devices for the Years 2012, 2021 & 2027

SPAIN
Table 112: Spain latest Past, Current & Future Analysis for
Efficacy Testing by Segment - Consumables, Instruments and
Services - Independent Analysis of Annual Sales in US$ Thousand
for the Years 2020 through 2027 and % CAGR

Table 113: Spain Historic Review for Efficacy Testing by
Segment - Consumables, Instruments and Services Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years
2012 through 2019 and % CAGR

Table 114: Spain 15-Year Perspective for Efficacy Testing by
Segment - Percentage Breakdown of Value Sales for Consumables,
Instruments and Services for the Years 2012, 2021 & 2027

Table 115: Spain latest Past, Current & Future Analysis for
Efficacy Testing by Type - Disinfectant Efficacy Testing and
Antimicrobial Efficacy Testing - Independent Analysis of Annual
Sales in US$ Thousand for the Years 2020 through 2027 and %
CAGR

Table 116: Spain Historic Review for Efficacy Testing by Type -
Disinfectant Efficacy Testing and Antimicrobial Efficacy
Testing Markets - Independent Analysis of Annual Sales in US$
Thousand for Years 2012 through 2019 and % CAGR

Table 117: Spain 15-Year Perspective for Efficacy Testing by
Type - Percentage Breakdown of Value Sales for Disinfectant
Efficacy Testing and Antimicrobial Efficacy Testing for the
Years 2012, 2021 & 2027

Table 118: Spain latest Past, Current & Future Analysis for
Efficacy Testing by Application - Pharmaceutical Manufacturing,
Cosmetics & Personal Care Products and Medical Devices -
Independent Analysis of Annual Sales in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 119: Spain Historic Review for Efficacy Testing by
Application - Pharmaceutical Manufacturing, Cosmetics &
Personal Care Products and Medical Devices Markets -
Independent Analysis of Annual Sales in US$ Thousand for Years

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Wed, 12 Oct 2022 23:09:00 -0500 en-US text/html https://finance.yahoo.com/news/global-efficacy-testing-market-reach-110600023.html
Killexams : Dubai Media Council discusses DMI's strategic development plan, new initiatives

During the meeting, also attended by Mona Al Marri, Vice Chairperson and Managing Director of the DMC, Sheikh Ahmed bin Mohammed reviewed the execution of a development plan rolled out a few weeks ago to enhance DMI’s capabilities and take advantage of new opportunities in a rapidly evolving media industry.

Sheikh Ahmed issued directives to accelerate the phased implementation of DMI’s growth strategy.

"We approved DMI’s budget and issued directives to explore fresh initiatives that can open new horizons of growth for the organisation. We are building a UAE national talent pool, which is equipped with the professional and technological competencies needed to thrive in the media sector. They will drive the future development of DMI into an organisation that sets new benchmarks for content quality and operational efficiency," Sheikh Ahmed said.

"The vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, has helped create a robust foundation for the growth of the media economy in the UAE. The priority that His Highness placed on excellence enabled us to build a media infrastructure that rivals the best in the world. Today, all media stakeholders are working closely with each other to increase the sector’s contribution to Dubai’s economic growth. We have established strong partnerships with leading regional and global media companies to achieve this," he added.

For her part, Al Marri said the DMC is working to implement its strategic objectives in close coordination with various leading stakeholders within the framework of the broader vision to raise Dubai’s status as a global and regional media hub.

The DMC meeting was also attended by Malek Sultan Al Malek, Hala Youssef Badri, Mohammed Al Mulla, Younes Al Nasser, Issam Kazim, Amal Ahmed bin Shabib and Nehal Badri, Secretary-General of the Council.

During the meeting, Malek Sultan Al Malek, Director-General of the Dubai Development Authority and CEO of TECOM Group, presented an overview of the robust growth achieved by the private media sector in Dubai this year. He noted that licensed private media companies in Dubai grew by 30 percent in the first half of 2022 compared to the same period last year. The workforce of the private media sector grew by 10% in the same period.

The meeting also reviewed preparations for the 20th edition of the Arab Media Forum, which is being organised by the Dubai Press Club (DPC) under the patronage of Sheikh Mohammed bin Rashid Al Maktoum, from 4th-5th October. The event is set to attract more than 3000 media personalities and professionals from across the Arab world. Parallel to the Forum, DPC is also hosting the Arab Media Award, which aims to recognise excellence in three main media sectors: Journalism, TV and Digital Media.

Wed, 28 Sep 2022 05:24:00 -0500 Gulf News Report en text/html https://gulfnews.com/uae/government/dubai-media-council-discusses-dmis-strategic-development-plan-new-initiatives-1.1664385706107
Killexams : The ‘Age of P.C.R. Prosperity’? China’s Covid-Testing Strategy Comes Under Strain. No result found, try new keyword!By testing every citizen several times a week, the authorities hoped to isolate cases more quickly and avoid future crippling lockdowns. But in latest months that approach has failed to slow some ... Wed, 12 Oct 2022 08:07:00 -0500 text/html https://www.nytimes.com/2022/10/12/business/china-covid-testing.html Killexams : 2022 could be sunniest in Danish history

Based on data from the first nine months of the year, 2022 could be on pace to become the sunniest in Danish weather history.

According to national weather forecaster DMI, the year has so far yielded 1,695 hours of sunshine – which is already 26 hours above the annual average registered from 1991-2020.

The current record of 1,905 hours was set in 2018, and if 2022 sees an average amount of sunshine over the year’s final three months, it could end up at 1,902 hours. 

Anything above the norm and 2022 will eclipse 2018 and set a new record. DMI began registering sunshine hours back in 1920.

READ ALSO: COVID-19 on the rise again

Warm and dry to boot
Currently, the year could also be on pace to be the fifth warmest in history, and it has seen 42 mm less rain compared to the norm.

“My guess at a verdict for 2022 is: extremely sunny, very warm and on the dry side,” said DMI climatologist Mikael Scharling.

“To make a long story short, the calculations indicate that the sun only needs to shine a few hours more than usual and we’ll have a new record in 2022.”

Sun, 09 Oct 2022 20:18:00 -0500 en-GB text/html https://cphpost.dk/?p=139387
Killexams : ACT test scores drop to lowest in 30 years in pandemic slide

PHOENIX (AP) — Scores on the ACT college admissions test by this year's high school graduates hit their lowest point in more than 30 years — the latest evidence of the enormity of learning disruption during the pandemic.

The class of 2022's average ACT composite score was 19.8 out of 36, marking the first time since 1991 that the average score was below 20. What's more, an increasing number of high school students failed to meet any of the subject-area benchmarks set by the ACT — showing a decline in preparedness for college-level coursework.

The test scores, made public in a report Wednesday, show 42% of ACT-tested graduates in the class of 2022 met none of the subject benchmarks in English, reading, science and math, which are indicators of how well students are expected to perform in corresponding college courses.

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In comparison, 38% of test takers in 2021 failed to meet any of the benchmarks.

“Academic preparedness is where we are seeing the decline," said Rose Babington, senior director for state partnerships for the ACT. “Every time we see ACT test scores, we are talking about skills and standards, and the prediction of students to be successful and to know the really important information to succeed and persist through their first year of college courses.”

ACT scores have declined steadily in latest years. Still, “the magnitude of the declines this year is particularly alarming," ACT CEO Janet Godwin said in a statement. "We see rapidly growing numbers of seniors leaving high school without meeting college-readiness benchmarks in any of the subjects we measure.”

The results offer a lens into systemic inequities in education, in place well before the pandemic shuttered schools and colleges temporarily waived testing requirements. For example, students without access to rigorous high school curriculum suffered more setbacks during pandemic disruptions, Babington said. Those students are from rural areas, come from low-income families and are often students of color.

The number of students taking the ACT has declined 30% since 2018, as graduates increasingly forgo college and some universities no longer require admissions tests. But participation plunged 37% among Black students, with 154,000 taking the test this year.

Standardized tests such as the ACT have faced growing concerns that they're unfair to minority and low-income students, as students with access to expensive test prep or advanced courses often perform better.

Babington defended the test as a measure of college readiness. “Now more than ever, the last few years have shown us the importance of having high-quality data to help inform how we support students,” Babington said.

Test scores now are optional for first-year student admission at many institutions. Some colleges, such as the University of California system, even opt for a test-blind policy, where scores are not considered even if submitted.

But many students still take the tests, hoping to get an edge in admissions by submitting their scores. Tyrone Jordan, a freshman at test-optional Arizona State University, said he took the ACT and the SAT to get ahead of other students and help him receive scholarships.

Jordan, who wants to pursue mechanical engineering, said he thinks his rigorous schedule at Tempe Preparatory Academy prepared him for college, and the standardized tests helped support him and his family financially.

“All the test did for me was deliver me extra financial money,” Jordan said.

While Jordan was always planning to take the test, many students struggle with access or choose not to take the test since their universities of choice no longer require it. In Alabama, Louisiana, Mississippi, Nevada, Tennessee and Wyoming, everyone is tested.

The Associated Press education team receives support from the Carnegie Corporation of New York. The AP is solely responsible for all content.

Copyright 2022 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

Wed, 12 Oct 2022 02:00:00 -0500 en text/html https://madison.com/lifestyles/health-med-fit/act-test-scores-drop-to-lowest-in-30-years-in-pandemic-slide/article_23e926ca-ed83-588e-b80e-c7cab57d0e24.html

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